The reason we picked these two cities we asked realtors- Karl Case, who's my colleague, he teaches at Wellesley College.
我们选择这两个城市的原因,我询问了房产经纪人,卡尔·科斯是我的同事,他在韦尔兹利大学教书
So, the broker calls you up and says, Google wants to buy all of its shares--I'm being silly here.
然后经纪人给你打来电话说,谷歌想购回所有股份...这当然是我编的
I'm the CEO of Google and I call the broker and I say, how many shares are outstanding?
如果我是谷歌的执行总裁,我给经纪人打电话问,一共发行了多少股票
You, as an individual, can call up your broker and say, I want to buy Google shares.
你作为个人,可以给经纪人打电话说,我想买进谷歌的股份
A recent example of overselling: the National Association of Realtors has been running ads saying that home prices have always doubled every ten years.
举一个最近这方面的例子,全国房地产经纪人协会,投放了一则广告,内容是,在过去,房价每十年就能翻一番
Suppose Larry Paige calls up and says, I'd like to buy all of the Google shares, and the broker says, alright I'll get them for you.
假设拉里·佩奇打电话说,我想买下谷歌全部的股票,经纪人说好,我会帮你搞定
I hope you know what I mean; a brokerage service is a place where stockbrokers work and a stockbroker is somebody that manages your buying and selling of shares.
但愿你们听得懂,经纪服务业务就是股票经纪人从事的工作,股票经纪人,管理着股票的买入和卖出
This is a fault that real estate brokers can make.
地产经纪人容易犯这样的错误
So, the broker calls you up and says, you're the last guy, you have the last one hundred shares in Google and Google wants to buy them and we'll give you $500 a share.
经纪人给你打电话说就差你一个了,你有谷歌最后的一手股票,谷歌想以500美元每股的价格买回来
You can call your broker and say, I'd like to short stock number one and what the broker will do is borrow the shares on your behalf and sell them and then you own negative shares.
你可以打电话给你的经纪人说,我要做空一号股票,经纪人就会在你的名下赊入这些股票,然后卖掉,这样你就拥有数量为负的股票了。
Most companies do splits because that might close the-- you might have been thinking about investing in Google but you could still--you could just say, I want to buy ten shares or five shares and the broker will do it for you, but they might charge a higher commission.
大部分公司会分割,因为这样会关闭...,比如你想投资谷歌,但是你可以说,我想买十股,或者五股,经纪人会照办,但是会索取更高的佣金
They included a pizza chef, an electrical engineer, a bank executive, a dairy wholesaler, a school teacher and four stockbrokers; stockbrokers get the word faster.
这些人中,包括一位披萨厨师,一位电子工程师,一位银行经理,一位牛奶批发商,一位老师,和四位股票经纪人,股票经纪人散播消息的速度更快
But Larry Paige at Google can call up a broker-- he better get the board's permission-- somebody at Google can call up a broker and make the same statement: we want to buy Google shares.
但是谷歌的拉里·佩奇也给经纪人打电话,当然要经过董事会允许,谷歌的某个雇员可以给经纪人打电话,然后做出同样的买入要求,我们想买进谷歌的股份
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