So in the summer of 2001, we decided to switch gear from a backend technology provider to a front-end consumer-oriented search service.

于是在2001年夏，公司决定从后台技术提供者,转变为直接面向消费者的搜索服务提供方。

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So the issue is going to be which firm does each consumer go and buy their product from.

所以问题变成了每个消费者,去哪家公司买东西

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It was a consumer podcasting company.

这是个消费者播客公司。

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Each consumer is going to buy one product, either from Firm 1 or from Firm 2.

每个消费者会买一个产品,从公司1买或者从公司2买

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Which firm does each consumer choose?

每个消费者选择哪家公司呢

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So if she consumes from Firm 1 she has to walk a distance of y.

如果这个消费者想去公司1她要走Y距离

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So notice that this consumer is a distance Y away from Firm 1.

注意这个消费者与公司1的距离为Y

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