And that's essentially what we saw people have more nucleus accumbens activation priority choice " they are more likely to choose that stock.

这就是我们得到的结果,在作出选择时，受试者的伏隔核活动越多,他们就越有可能选择“股票。

斯坦福公开课 - 7个颠覆你思想的演讲课程节选

That is to say, when they think they are going to make money, the nuclues accumbens activates.

也就是说，当他们认为自己能挣到钱时，伏隔核会活动起来。

斯坦福公开课 - 7个颠覆你思想的演讲课程节选

To some extent, if we put you in an fMRI scanner and observed what you're doing in real time, by looking at the activity patterns in your brain we can tell whether you are thinking about music or thinking about sex.

某种程度来讲,如果我们对你进行,功能性核磁共振成像扫描,观察你的实时活动,通过观察你的大脑活动模式,我们可以看出你是想到了音乐,还是想到了性

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We should be able to use nucleus accumbens activation to predict the people that are more likely to take risks, cause they see the upside of that risky proposition more.

我们会利用伏隔核的活动,来预测那些更喜欢冒险的人的选择，因为他们往往能从风险中发现机遇。

斯坦福公开课 - 7个颠覆你思想的演讲课程节选

What you see is a bump up in activation in this nucleus accumbens in this area right when people see the product long before they are going to make a decision which continues.

这张图是受试者在见到商品之后,这一区域的伏隔核活动骤然攀升,而这种情况早在受试者作出决定之前,就已经发生，而且持续了下来。

斯坦福公开课 - 7个颠覆你思想的演讲课程节选