Why? Because no matter how the other firm, your competitor, prices you might have an incentive to undercut them.

为什么,因为不管你对手怎么定价,你总有想削弱他们的动机

耶鲁公开课 - 博弈论课程节选

Small-cap stocks are tougher to price than large-cap stocks, so there's a 4.7% differential, first to third quartile.

小盘股比大盘股更难定价,第一和第三个四分位数的差距有4.7%

耶鲁公开课 - 金融市场课程节选