You, as the instruction designer, have to think of from the point of view of fulfilling both the explicate and the implicit purposes of the educational experience you are creating.

你作为教育的设计者，必须从实现,表层目标和,深层目标的角度,考虑你设计的教学体验。

麻省理工公开课 - 媒体、教育、市场课程节选