I don't know how you think of life insurance salespeople, but they have been pillars of the community.

我不知道你们怎么看待寿险推销员,但他们已然成为了社区的支柱

耶鲁公开课 - 金融市场课程节选

One of my favorite plays that we got to read was "Death of a Salesman",

我最喜欢的一个剧本就是《推销员之死》，

喜欢的书 - SpeakingMax英语口语达人

That motivated insurance salesmen to form long-term relationships with the families that he was insuring and to keep them from canceling their policies.

这种机制促使保险推销员与客户,建立起长期合作关系,以防止客户取消保单

耶鲁公开课 - 金融市场课程节选

What Zelizer reported was that some life insurance companies surmounted this problem by changing the pitch, by telling their salespeople, don't try to explain probability theory to these people.

泽利泽发现有些寿险公司,通过改变营销思路克服了这个难题,他们告诉自己的推销员,不要试图给你的客户讲概率论

耶鲁公开课 - 金融市场课程节选

The reaction that salespeople would get from women was, you're giving me some probabilities or something, you're asking me to-- it sounds like you're asking me to play in some gambling thing where I win if my husband dies; it doesn't sound right to me.

推销员从女性那里得到的回答是,你跟我讲了一通概率之类的东西,然后劝我...,这听起来似乎是在让我去赌博,如果我丈夫去世了,那我就赢了,这太不对劲了

耶鲁公开课 - 金融市场课程节选

Well, what she found was that life insurance salespeople were going to families and trying to sell them on life insurance by explaining the concept and they would say something like I did.

这是因为她发现当时的保险推销员,总是来到客户家中,并且希望通过介绍各种概念来推销保险,他们会说一些类似我之前讲过的东西

耶鲁公开课 - 金融市场课程节选

He got talented, respected members of the community who people admired to become life insurance salesmen and he had to pay them enough so that they would stick with the job; then it finally worked.

他将社区中那些具有天赋且受人欢迎的人,聘为寿险推销员,并且通过高薪来激励他们坚守岗位,这个策略最终成功了

耶鲁公开课 - 金融市场课程节选