But when you have many page views and that many people spending much time on the site, you can monetize it pretty easily just by putting matters on there.

当拥有那么大的访问量,当人们花大把时间在你的网站上时，仅靠投放广告,就能轻松赚钱。

斯坦福公开课 - 扎克伯格谈Facebook创业过程课程节选

A recent example of overselling: the National Association of Realtors has been running ads saying that home prices have always doubled every ten years.

举一个最近这方面的例子,全国房地产经纪人协会,投放了一则广告,内容是,在过去,房价每十年就能翻一番

耶鲁公开课 - 金融市场课程节选