They think, I'm really a smart investor, I figured it out,; it can reinforce the behavior until they get to maybe some terrible end.

他们会想我真是个聪明的投资人,我制定了如此有效的投资策略,这种想法使他们的自我膨胀加剧,直到他们遇到挫折或打击

耶鲁公开课 - 金融市场课程节选

Why? Presumably because they think that facing it is just too crushing and overwhelming.

为什么？，大概是因为他们认为,面对这个事实太打击人了。

耶鲁公开课 - 死亡课程节选