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But he wants to get at something here, and I think it's helpful to put it next to that advertisement for Ulysses.
我觉得把它和那个《尤利西斯》的广告放在一起，会对你们很有帮助。
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I think, you know, a lot of the campaigns that I've personally worked on are some of my favorites.
很多我工作过的公司，也有一些我很喜欢的广告。
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I mean there's obviously the manly thing, but what message is being given to the men who see this?
我是指广告显然是以男性作为主角的,但是这广告想对男性观众传达哪些信息呢
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There's that agitation that I was talking about. "The average man": this advertisement wants you to see Ulysses as a story about a man you can identify with.
这就是我之前提及的激发点，平常人：,这则广告是希望你把《尤利西斯》看成关于一位,跟你一致的男子的故事，并产生共鸣。
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Little by little, people actually answered my ad.
渐渐地人们开始回复我的广告。
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So it's a tough economy and you'd say, "Well geez, I want to do a startup. Is there going to be an investment out there? Well geez, I want to sell to customers and they're going to need to buy equipment to do things, or geez I want to appeal to advertisers, and there's got to be a consumer demand out there."
因此经济愈发不景气，你们会说“天哪，我想要卷土重来,会有人给我投资吗？,我想向人们出售产品,他们会需要买些设备来做事的，哦天哪，我想向广告商招标，总会有消费者需求的“
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But it's I think it's best think of it is advertising entertainment driven medium, how will that be effected by integration with the internet. I think internet entertainment will drive adoption of video internet.
但我认为这最好认为它是,广告-娱乐推动的媒体，互联网融合将会,怎样影响它呢，我认为互联网,娱乐会推动网络视频被采用。
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but as far as I understand it, they, a large share of their operating budget goes to advertising,
但是照我的理解，它们，很大一部分经营预算都给了广告，
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That, one of my favorite ads of his was a perfume bottle stuck between a woman's legs,
我最喜欢他的那个香水瓶夹在一个女人腿中间的广告，
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In my industry, marketing and advertising, there're a lot of agencies in this neighborhood, so.
我从事广告营销这一行，这一带有很多这一类的公司。
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Yeah, I studied marketing and advertising in college, in my undergrad.
我在大学的时候学过营销和广告，本科的时候。
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But I do also understand the need for advertisements.
但是我也理解做广告的需要。
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The next one I'd like to show you is a KFC ad, and this ran fairly recently.
接下来我要给你们看一个肯德基的广告,这是个最近的广告
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That's one, and we could show you dozens and dozens of these sort of things, and we will over the course of the class; each one of them very interesting.
这仅仅是一个广告,我还可以给你们看不计其数类似的广告,在这门课上我会一一给你们展示,每一个广告都很有意思
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One's from Burger King and one is from KFC, and when I show these to you-- we'll talk a lot about food marketing in the United States, because if you buy the premise that I laid out a few moments ago, that what we consider food and what we consider to taste good is pretty much a total social construction.
一个是汉堡王的,一个是肯德基的,在我播放这两个广告的同时,我们要讲下美国的食物市场营销策略,因为如果你买了我之前出的那本提纲,其中讲到了我们对待食物的态度,我们,判定食物好吃与否的标准是种社会意识
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I'm going to show you slogans from food companies and you guys tell me what foods they're affiliated with, what foods they're associated with.
我给你们放几个食品公司的广告语,大家要告诉我这些广告语源自哪里,是关于什么食品的
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I have an ad i'll show you later in the class for Honey Nut Cheerios where people are talking about how they're having to suffer by eating Honey Nut Cheerios to lower their cholesterol level.
健康宣示:美国食品药品管理局认可并允许的对某种食品促进健康能力的公开宣传 我有一个广告,一会儿会给大家演示,关于坚果甜麦片,这种常被人们谈及的食品,如何通过,吃坚果甜麦片,来降低胆固醇含量
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And in here, there's a very male-dominated theme that you'll see pretty quickly, and what you'll see in this is that this man is being told, and men who watch it, obviously a male-oriented sort of thing that I've seen watching sporting events and the like.
这个广告片,有个明显的男权主题,你们马上就能看到了,你们会看到在这个广告中这个男人在聆听,还有在看的男人,显然这是个以男性为主要目标的广告,我看到了类似运动比赛的元素
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My favorite commercial right now is... I think it's GEICO, which is an insurance provider.
我现在最喜欢的广告是……我想是GEICO，是个保险公司。
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