Because in your mind you're putting tickets and cash in different mental accounts, the mental account "Tickets" generates an emotional feeling and it changes my action-- that I lost in that account.

因为在你的心里,你会把票和现金,归为两个不同的心理账户，票的那个账户“,产生了一种感性的情绪,这种情绪改变了我的行为-,让我觉得迷惑。

耶鲁公开课 - 金融市场课程节选

A bold claim would say, "The facts about death, if I thought about them, would change my behavior, but not because it would give me a reason to change my behavior-- " simply because it would influence my behavior."

一个大胆的观点会认为，“关于死亡的事实，如果我考虑了它们，就会改变我的行为，但不是因为它给了我改变行为的理由-,只是因为它影响了我的行为“

耶鲁公开课 - 死亡课程节选