Well because you can, because it's less expensive to do so than it is elsewhere in the world and people naturally like sweet tastes.

一是因为你能做到,二是因为这么做的成本比在其他国家低,更何况人们天生喜欢甜味

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

You might see them on the site and we just keep our operating expenses low so far and by doing that, we've been able to stay cash flow positive for basically the entire existence of the company.

在网站上可以看到,我们一直保持低成本运营，这样可以使得现金流的流入大于流出,自公司创办以来都是这样做的。

斯坦福公开课 - 扎克伯格谈Facebook创业过程课程节选

Let's just make sure we understand this, if the other guy is selling below cost, the only way I can make any sales is to price below his price.

来确认下大家都明白这点,如果另外一家公司定价低于成本,我想卖出产品的唯一方法就是定价比它低

耶鲁公开课 - 博弈论课程节选

Our hypothesis is that in the United States it's less expensive to sweeten things than it is elsewhere in the world, and part of that is because of high fructose corn syrup that we'll talk about later in the class.

我们假设,在美国,让食物变甜的成本比在其他国家要低,其中一部分是因为高果糖玉米糖浆,稍后我们会讲一下这个糖浆问题

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

All right, so if the other guy is pricing above costs, I want to set prices below his so that I steal the whole of the market and make profits on those sales.

正确,如果对手定价比成本高,我就想定价比他的价格低,这样我就可以占领整个市场,并获得销售利润

耶鲁公开课 - 博弈论课程节选

If I consume Bud Light, then I have to pay for the Bud Light, I think it typically costs less, the price, the raw price is less than Guinness but I also pay an additional cost from the fact that Bud Light, when I drink it, causes me "disutility": we'll put it politely like that.

如过我买百威淡啤酒,我必须要支付百威淡啤酒的价格,我想它会便宜点,原材料的价格比吉尼斯低,但我同样要支付附加成本因为百威淡啤酒,当我喝它的时候,味道一般,我表达得委婉一点

耶鲁公开课 - 博弈论课程节选