And more generally, the problem is you can talk about what other people do in terms of reinforcement and punishment and operant conditioning and classical conditioning.

更加一般性的问题便是,你可以用强化和惩罚，操作性条件作用,以及经典条件作用之类的术语,来解释他人的行为。

耶鲁公开课 - 心理学导论课程节选

Since the connection with the poker chips is established through classical conditioning, sooner or later by that logic the poker chips would lose their power to serve as reinforcers.

因为与扑克筹码有关的联结,是通过经典条件作用建立的，所以按照这种逻辑,扑克筹码迟早会失去强化物的作用。

耶鲁公开课 - 心理学导论课程节选