The first phase required them to identify a customer that was not well-served by Merril Lynch, or perhaps a new customer and to profile those customers in terms of their risk and investment profits.

第一个是要求他们找到,未受到美林良好服务的顾客，或者是一个新顾客,并且根据风险和,投资利润对顾客分组。

麻省理工公开课 - 媒体、教育、市场课程节选

Some customers want to use your safe because safes are hard and expensive to get and some -and then you've got all this gold, so you might as well lend it out.

顾客需要使用你的保险箱,因为对个人而言保险箱既昂贵又难以获得,这样你就拿到他们的金子,然后你可以把金子借出去

耶鲁公开课 - 金融市场课程节选