So in a sense the fact that there's a more critical screen, there's more of a careful thought process, the fact that customers are pickier with their money today, all of that really is a chance to make people better.

所以实际上，如果环境更为挑剔，人们的构思过程就会更为严谨细致，现在的消费者花每一分钱都精打细算，这其中产生的是让人们生活的更好的商机。

斯坦福公开课 - 微软CEO-Steve.Ballmer谈科技的未来课程节选

In the second case, if both firms undercut each other, you end up with low prices, that's actually good for consumers but bad for firms.

在第二个案例中,如果两家企业互相削弱,最终会压低价格,这对消费者有利,但对企业不利

耶鲁公开课 - 博弈论课程节选

Now, it raises lots of interesting issues if a company does that and then boasts about it on the packaging or in marketing, because then people could overestimate how good those products are for them, so a lot of consumer education has to be done.

现在如果一个公司改进之后,在其包装,或市场上大肆宣扬,会引发许多争议,因为人们可能因此高估了,这些食品对其健康起到的作用,可见消费者应该对此有更多了解

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

You want us to go out and protect consumers, well of course that's a nice mission, but that's not our mandate.

如果你想改变这一切去保护消费者，当然，这是个高尚的事情，但是我们OCC没有得到这样的指令。

耶鲁公开课 - 金融市场课程节选

So if she consumes from Firm 1 she has to walk a distance of y.

如果这个消费者想去公司1她要走Y距离

耶鲁公开课 - 博弈论课程节选