That's the crucial thing: if they're not willing, the use of the sign doesn't work, which confirms the idea that nothing can be changed simply by individual agency in and of itself.

这很关键：,如果他们自己不愿意使用，符号就没有意义，这也就应证了我们的观点,没有人能单独改变一个群体符号的使用方式。

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If they're failing they should cut their dividend, but companies are reluctant to do that because it looks bad, so they hold off for a long time, not cutting.

如果效益不好他们应该减少红利,但是公司不愿意这样做,是因为这样显得很糟糕,所以他们一直拖延着不去减少红利

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