When you correlate people's preference when they see products with activation in this area, you'll see a nice correlation.

这一区域的大脑活动,同人们在见到商品后的表现，完美地联系了起来。

斯坦福公开课 - 7个颠覆你思想的演讲课程节选

We went again to see what was happening in these regions when people considering the products and these prices.

我们在试验中观察的还是受试者,在衡量商品和价格时同样区域的活动。

斯坦福公开课 - 7个颠覆你思想的演讲课程节选

What you see is a bump up in activation in this nucleus accumbens in this area right when people see the product long before they are going to make a decision which continues.

这张图是受试者在见到商品之后,这一区域的伏隔核活动骤然攀升,而这种情况早在受试者作出决定之前,就已经发生，而且持续了下来。

斯坦福公开课 - 7个颠覆你思想的演讲课程节选