There could be familiar things that you are close to and you could bring in together new things as falling under the rubric of these familiar things.

利用你熟悉的事物,和你很亲近的事物,当你引出一个新事物时,你可以把它放在你熟悉的事物的范畴下。

耶鲁公开课 - 心理学导论课程节选