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There might have been one Coke vending machine at my high school, if any, I don't even remember.
我高中可能有一台可乐自动售卖机,我记不太清楚了
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And so when it was time to have a Coke or a Pepsi you had eight ounces, and then you were considered done.
当时一顿饭配有八盎司的可乐,大家都认为那足够了
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Now, Mr. Coca-Cola guy knows Patrick pretty well, they've been in the same industry for a while and Mr. Coca-Cola guy, whose name is?
可口可乐的人很了解帕特里克,他们做同行有段时间了,可口可乐的经理叫什么来着
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This was eventually taken out, and actually just for your interest, there was no overlap between the time when cocaine was in Coca Cola and lithium was in 7-Up, so there was a few years difference between those two times, but it's amazing to think about what does go into processed foods.
锂最终被去掉了，如果你感兴趣的话，可口可乐中含有可卡因,与七喜中含锂的时代,并没有交集，它们之间还差了几年，但是想一想加工食品里,会加入什么东西还是很令人吃惊的。
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Not that you needed more, you had to finish anything else, because you'd already finished it.
不再需要更多,你需要吃别的食物,但可乐已经够了
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They make it like that, but instead of water or whatever, they put Coca-Cola into it?
他们像往常一样和面团,只不过用可口可乐取代了水
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It tasted like Coke with a lot of oil.
它喝起来像掺了很多油的可乐
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when I talked on the first day of class about my own boyhood experience when a Coca-Cola was an eight ounce glass or a Pepsi was an eight ounce bottle rather, that was a serving.
上课第一天,我讲了我少年时代的经历,那时可口可乐装在八盎司的玻璃瓶里,百事可乐也一样,那是一餐份量
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So Coca-Cola and Poland Spring could just agree to produce half the quantity of water each.
假如可口可乐和波兰泉达成默契了,同意各产垄断产量的一半
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They're two water companies, so they're Poland Spring and Coca-Cola I guess these days, sign this agreement saying that each one's going to produce half monopoly quantity and what's going to go wrong with that agreement?
有两家瓶装水公司,比如说波兰泉和可口可乐,他们签署了协议规定,每家都只生产垄断产量的一半,这个协议有什么问题吗
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But now if you have a twenty-ounce bottle, your cue for when the drinking event ends is completely different than when I was a child, and its two and a half times different then when I was child, and so people have become calibrated to what difference sizes are.
但现在如果你喝了一瓶二十盎司可乐,会觉得现在的饮用量,和我小时候已经完全不同了,是我小时候的2.5倍,人们已经校正了其中差异的大小
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Well, one thing that goes wrong is that suppose Coke and Pepsi were able to either to write a contract or whatever to sustain joint monopoly output at this high price, this price which is actually producing positive profits in the industry it is going to turn out, therefore the price is going to be above costs.
我来说吧,问题出在这里了,假设可口可乐和百事达成了协议,不管签的是协议还是合同,只要能通过协约维持垄断产出,通过制定高价来达到正的利润就行,这样价格是高于成本的
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