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This region seems to respond the prices that seem exorbitant, and seems to predict that you're not going to buy something.
这一区域的活动似乎是认为价格太过离谱，因此预测受试者可能不会作出购买选择。
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and the important point is that when people anticipate loss, we didn't see the same scale of activation in this region.
重要的是，当人们预计会亏钱时，我们在这一区域并没有看到之前的那种活动。
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Studies using imaging techniques like CAT scans, PET, and fMRI, illustrate that different parts of the brain are active during different parts of mental life.
应用电脑断层扫描,正电子发射断层扫描,以及功能性核磁共振成像,等成像技术的研究,表明不同的心理活动,会导致不同大脑区域的激活
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We went again to see what was happening in these regions when people considering the products and these prices.
我们在试验中观察的还是受试者,在衡量商品和价格时同样区域的活动。
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When you correlate people's preference when they see products with activation in this area, you'll see a nice correlation.
这一区域的大脑活动,同人们在见到商品后的表现，完美地联系了起来。
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the difference between seeing words, hearing words, reading words and generating words can correspond to different aspects of what part of your brain is active.
看到词句,听到词句,阅读词句,创造词句,这些不同的活动,会激活你不同的大脑区域
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And activation as other region " predicted they are more like to choose on bond.
而另外一个区域中出现的活动的受试者,则有可能选择“债券。
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Typically, these are recent imaging methods like CAT scan and PET scan and fMRI which, as I said before, show parts of your brain at work.
通常是应用现代的成像技术来进行研究,比如电脑断层扫描,正电子发射断层扫描技术,以及功能性核磁共振成像,正如我之前所说,这些技术可以让你看到大脑的活动区域
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The rest is involved in language and reasoning and moral thought and so on.
其余区域则负责语言,推理,伦理思想等活动
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I'm going to present you one of the most dramatic examples we've seen of differences in brain activations in these areas, and how these differences can be remedy.
下面我就来给大家展示一下,我们所见过的最令人吃惊的,有关这两处区域活动不同的例子，同时也会介绍如何治疗这些不同。
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And the activation in another area of the brain, the interna insula that would help us to put the oppisite choice of the bond running away from risk.
而大脑中另一区域的活动，即岛叶内部活动，可以帮助我们作出相反决策,即选择“债券“来远离风险。
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we saw activation in other regions, and some of them are malfunction.
我们看到其他区域有活动，而且其中一些功能也失效了。
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When we look at their brain and the same task, we are getting the same behavior that making the same amount of money, we see very little activation in this area.
在进行行为和奖励相同的试验时，我们观察到，他们的大脑在这一区域里很少出现活动。
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What you see is a bump up in activation in this nucleus accumbens in this area right when people see the product long before they are going to make a decision which continues.
这张图是受试者在见到商品之后,这一区域的伏隔核活动骤然攀升,而这种情况早在受试者作出决定之前,就已经发生，而且持续了下来。
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and what we saw, just to cut to the data, is that when people anticipated making money we saw increased activation and the region not far from the region that Olds and Milner stimulated in 1954.
而我们所见的则转换成了数据，当人们预期会赚钱时,我们看见大脑活动的增加,而这块活动增加的区域,和奥兹和米尔纳在1954年试验时的大脑区域相隔不远。
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