People--you've all studied Hamlet, "to be or not to be." That's all I know but basically he was deciding-- he--I wrote this down though.

你们都学过《哈姆雷特》,我只知道一句“生存还是死亡”,这句话是说他正在决定-,我把这写下来了。

耶鲁公开课 - 心理学导论课程节选

Well, that's thanks to your ancestors and thanks to the conditions that they've inherited, that you would seek out a diet that has those particular conditions.

其实,这要归因于我们的先祖,是由于祖先们传承下来的,在特定时期的饮食结构决定的

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

What you see is a bump up in activation in this nucleus accumbens in this area right when people see the product long before they are going to make a decision which continues.

这张图是受试者在见到商品之后,这一区域的伏隔核活动骤然攀升,而这种情况早在受试者作出决定之前,就已经发生，而且持续了下来。

斯坦福公开课 - 7个颠覆你思想的演讲课程节选