So the strong classical conditioning stories about fetishes and fears sound silly and extreme and they probably are but at the same time classical conditioning can be used at least to shape the focus of our desires and of our interests.

用经典条件作用来解释恋物癖和恐惧,听起来很蠢也很极端,或许是这样,但至少经典条件作用,能够使我们产生,对欲望和兴趣的关注。

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I actually think there's something to be said for the fact that if your a company, let's say, starting up,

我其实觉得这应该使人关注，如果你的公司，也许在创业的阶段，

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