Let's just make sure we understand this, if the other guy is selling below cost, the only way I can make any sales is to price below his price.
来确认下大家都明白这点,如果另外一家公司定价低于成本,我想卖出产品的唯一方法就是定价比它低
You set price below his but above or equal to cost.
你定价比他低但是大于或等于成本
As small an amount below his price as I can.
尽量定价只比他低一点
All right, so if the other guy is pricing above costs, I want to set prices below his so that I steal the whole of the market and make profits on those sales.
正确,如果对手定价比成本高,我就想定价比他的价格低,这样我就可以占领整个市场,并获得销售利润
So if Pepsi is dumb enough to price above monopoly, sure I will undercut Pepsi but I won't undercut Pepsi by a penny, I'll undercut Pepsi all the way down to the monopoly price and make monopoly profits.
如果百事笨到把价格设的高于垄断价格,我当然要定价比百事低,但不是低一点,我要把价格设得比百事低直至垄断价格,并获取垄断收益
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