If Coke is the low price it sells this amount and its profits are basically given by this equation.
如果可口可乐价格低那它就销售这个销量,利润基本上就是由这个公式决定
All right, so if the other guy is pricing above costs, I want to set prices below his so that I steal the whole of the market and make profits on those sales.
正确,如果对手定价比成本高,我就想定价比他的价格低,这样我就可以占领整个市场,并获得销售利润
So basically what I'm going to do here is I'm going to set my price to equal his price, minus a little bit, I'll just undercut him a little bit and by just undercutting him a little bit, I'm going to get the whole of the market and I'll make as much money as I can on those sales.
所以基本上我要做的是,设定我的价格等于他的价格,减去一点点,我的价格将仅仅比他的低一点点,并且通过比他的价格低一点点,我将占领整个市场,那些销售带给我尽可能多的钱
So if P1 is less than P2--so if they're the low price firm-- if Coke is the low price firm, only Coke sells in the market.
如果P1小于P2,公司1的价格较低,如果可口可乐的价格较低,市场上将只销售可口可乐
应用推荐