So, hedge funds do not advertise, that's why people don't know about them and they have a mysterious -they sound mysterious.
对冲基金公司做不了广告,那也是公众并不了解他们的原因,他们披着一层神秘的面纱...,他们听起来挺神秘的
So the cost of the product will be higher for them, for you know, for any product that uses advertising
所以他们的产品价格就会更高,你知道,任何打广告的产品。
It's not their choice--they might like to advertise -but they can't without running afoul of the SEC.
他们也不想这样...他们也想登广告,但是不可以登,否则会与证交会起冲突
They had this little jingle out there, just a little bit of this, and then you were supposed to say, "TJ Maxx."
他们有一小段广告音乐,就这么短,紧接着你就说TJ Maxx
Look in the local newspaper, see where they're advertising because it's always really helpful.
看看当地报纸吧,看看他们在为哪里做广告,因为它一直都很有用。
They're not showing them keeling over from a triple bypass surgery, let's say.
当然广告里没放他们,免于三重心脏搭桥手术画面
They're always cheaper, because they don't advertise
它们总是更便宜,因为他们不做广告。
Their ads were in the newspapers every day.
他们的广告每天见诸报端
So it's a tough economy and you'd say, "Well geez, I want to do a startup. Is there going to be an investment out there? Well geez, I want to sell to customers and they're going to need to buy equipment to do things, or geez I want to appeal to advertisers, and there's got to be a consumer demand out there."
因此经济愈发不景气,你们会说“天哪,我想要卷土重来,会有人给我投资吗?,我想向人们出售产品,他们会需要买些设备来做事的,哦天哪,我想向广告商招标,总会有消费者需求的“
So, we should use that, but people in finance resist using that because it's a lower number and when you're advertising your return you want to make it look as big as possible.
所以我们应该用这个指标,但金融界反感使用几何平均,因为它比其他平均数都来得小,他们为自己的收益率做广告时,当然希望数字越大越好
That's an organization of people who sell real estate and they have ad campaigns trying to convince you that home prices are going to double.
AR是房屋销售者成立的组织,他们会发动广告攻势并试图让你相信,房价就要翻倍了
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