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So, no one was really excited to build the product or build the tool and they weren't consumers of the tool.
所以，没人真正为造出产品或工具而感到兴奋,因为他们不是这个工具的消费者。
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So the cost of the product will be higher for them, for you know, for any product that uses advertising
所以他们的产品价格就会更高，你知道，任何打广告的产品。
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And the only way that you can get it to work is to rent the software from them. You can't actually buy, you have to rent it from there.
顾客使用这产品的唯一办法就是,向他们租软件，不能买，只能租借。
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For two years they had no product on the market whatsoever.
两年来他们没有任何产品,进入市场。
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Part two was that they had to design a new product service that Merrill Lynch never offered before.
其次是他们要设计一种,美林未推出的新产品。
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For example, Frito-Lay, before they really had to because of bad publicity, took out all of the Trans fats in their products and that was -they're the largest snack manufacturer in the world so that was a pretty significant advance for the healthiness of their foods.
例如,菲多利,为免受到舆论谴责,他们在政策发布前,就已剔除了其所有产品中的反式脂肪,他们是世界上最大的零食生产厂商,这对他们产品的健康程度也是一大提升
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Banks respond to these pressures by coming up with all kinds of creative instruments, re giving permissions to take..
银行迫于压力,开发了,多重创新金融产品，政府允许他们，they’
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to put in place policies that incentivizes people to use things such as energy efficiency
他们制定了一些政策，鼓励人们使用能效高的产品，
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What's now the most efficient use of people's time, like how can people maybe be working on stuff not serially but I didn't say someone's working on launching a high school product on the photos and someone else is working on the thing every launch next to each, you know.
才能达到最高的工作效率，也许可以摒弃,连续工作的模式,我并不是说,他们是在开发一个小儿科的产品,有人负责建立相册,有人负责,下周要开启的项目。
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So they have most of the stuff in food, in clothes, in everything.
所以他们有大部分的产品。有吃的、穿的，全部都有。
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But they give organic produce for extremely high quality organic produce.
但他们用劳动换取高品质的有机产品。
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And last year to did we hand students Google maps, Google news, asked them to mash those two very familiar real world products together so that they had a map of the United States, little markers sprinkled throughout, that indicated exactly where there were current events going on.
去年我们给学生提供了谷歌地图和谷歌新闻，要求他们把这两个熟悉的实时世界,产品结合到一起，这样他们就有了一个美国地图,上面到处都是一些小图标，它们能够精确地标记出,当前事件发生的地方。
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So it's a tough economy and you'd say, "Well geez, I want to do a startup. Is there going to be an investment out there? Well geez, I want to sell to customers and they're going to need to buy equipment to do things, or geez I want to appeal to advertisers, and there's got to be a consumer demand out there."
因此经济愈发不景气，你们会说“天哪，我想要卷土重来,会有人给我投资吗？,我想向人们出售产品,他们会需要买些设备来做事的，哦天哪，我想向广告商招标，总会有消费者需求的“
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Putting goods online allows them to reach a greater market,
把产品放在网上可以让他们接触到更大的市场，
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They're using the Chinese to do big production with that,
他们利用中国人生产大量产品，
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for produce and for locally grown organic products.
他们会购买农产品和本地栽种的有机产品。
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Their families were users of the product.
他们的家人也是这个产品的用户。
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So they're not focused on the products that are coming out later this year, or even next year.
他们不关注,今年或明年要推出的新产品。
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And we had investors who were coming to us who were already users of the product.
我们有慕名而来的投资者,他们已经是这个产品的用户了。
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When you're pitching someone, the best thing you can do is show them something that works.
当你向别人推荐产品的时候，最好的办法就是,向他们展示好用的东西。
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