So we work to have all of our different product teams innovating around the things that we think are most important.
所以我们,有不同的产品团队,对我们最重视的产品进行创新。
You can imagine different products therefore, that are on the market, positioning themselves, or being positioned at different points on the line.
因此你可以想象不同的产品,不同的产品分布在,分布在市场上
Should it be customized, or in other words, made specific for the particular audience or can we create something that is an off-the-shelf product that people can use in many different environments?
应该为特定的受众,量身设计教育过程,还是制造,一种现成的产品,以供人们,在多种不同环境中使用?
And today, if you look at the cell phone and the PDA and the PC and notebooks, desktops, there's a pretty clear distinction among those various product categories.
今天,如果看手机,掌上电脑,个人电脑,笔记本电脑,和台式电脑,就会发现很明显的差别,存在于不同的产品之间。
That's good for my case, so a number of you think those are different products.
那对我的例子有帮助,你们中的很多人认为它们是不同的产品
So here I've treated what makes products different as being where the shops are located.
我认为造成产品不同的因素,是因为商店的位置不同
I'm going to claim that assuming that products are not identical, is a pretty safe assumption for most of the world, for most things that you're going to see in the world.
我认为假设产品不同,对大多数人来说很容易被接受,对多数情况来说
For the most part there's a little bit of difference between products and that's actually going to--that is, if we inject that little bit of realism into the world-- it's actually going to help us.
在大多数情况下产品会有一点不同,并且那实际上将,就是说,如果我们加入一点真实性,它会将帮助我们
So leaving aside the specific example of beer, you think about some product that has some dimension on which it varies, and we can use this model to see how competition is going to work in that market.
把啤酒的例子放在一边,你们自己想一些在某种程度上,有所不同的产品,我们使用这个模型来研究,这个市场的竞争是怎样的
So here I've interpreted these terms here as transport costs, and I've interpreted what makes the products different is the fact that one of them is selling at one of the end of the town, and the other one is selling at the whitehead end of town.
我将这个条件转化成了交通成本,并且我将造成产品的不同转化为,是由于一家公司在城的一边销售,而另一家公司在城的另一边销售
So a number of you, even if the price was just a tiny bit different might have a preference for one rather than the other, so without getting in trouble by putting the camera on you, how many of you would have a preference, if the prices were essentially the same how many of you would have a strict preference for Pepsi?
那么你们中的很多人,尽管价格只有一点点不同,也许还是倾向于其中一个产品,不让你们上镜头而招来麻烦,你们谁会有倾向,如果价格差不多,谁会倾向选择百事可乐
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