That was an interesting situation where the project of one group of students was in fact a great solution for the product of another group of students.
这种情况很有趣,一组学生的项目,实际上就是另一组学生,推出的产品的解决方案。
and I think it's worth it for the extra dollar or the extra fifty cents to buy the nicer brand.
我想,值得多花一美元或五十美分去买更好的品牌产品。
So we're going to look at a case, I'll use a new board, where products are differentiated.
因此我们将看到一种情况,我要用一块新黑板,产品是有差异的
Should it be customized, or in other words, made specific for the particular audience or can we create something that is an off-the-shelf product that people can use in many different environments?
应该为特定的受众,量身设计教育过程,还是制造,一种现成的产品,以供人们,在多种不同环境中使用?
Microsoft Bob was kind of like a low end Word processor and spreadsheet but the screen look like a house and this dog walked around and talked to you about writing your book reports or something.
那是一款类似于,低端文档处理器和数据表,的产品,但是屏幕,看起来像个房子,还有狗走来走去和你对话,写书或者报告。
A lot of the way I think about marketing is through the product itself.
我想到的多数营销方法,集中在产品自身这一媒介上。
Now think of another product in American history that doubled every decade for four decades, and then imagine that that product became the country's, without question, absolute largest export.
思考下在美国历史中有没有另一种产品曾,有如此辉煌的成就,那么这个产品将毫无疑问地,成为美国最大的出口产品
Well right now, I'm taking one of the classes called the Product Engineering Process,
目前,我上的一门课叫产品工程程序,
I will then make sales but each of those sales I'm making a loss on.
这样我才能售出产品,但每售出一件产品,我就承担一份亏损
So Firm 2--if Firm 2 produces all the way up to here then any product produced by Firm 1 is going to push prices even lower.
如果公司2的产量一直增加到这里,那么公司1的每一件产品必须降价出售
The point I'm trying to make is, products are not identical.
我尝试表达的观点是,产品不是一模一样的
So there's two firms, just as there was before, and just as there was before--so the players are those two firms, and just as there was last time, they're producing an identical product.
现在有两个公司,就像之前一样,就像之前一样,局中人是这两个公司,就像上次一样,它们生产相同的某一产品
We need to choose the one or two that are really going to drive and sustain the network and the service and the product As an editor, I am effectively just the chief editor of the company.
我需要选择那一件或两件,会真的带动这个网络,服务,产品,让它们持续发展的事情,拿编辑打比方,我就是公司有效率的总编。
Part two was that they had to design a new product service that Merrill Lynch never offered before.
其次是他们要设计一种,美林未推出的新产品。
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