Is there really any return on the investment of time and money that goes into trying to use social media for marketing?
以营销为目的投入到尝试使用社交媒体的时间和金钱真的有任何回报吗？
And fundamentally speaking, a company or a brand must ensure they have authentic strength before spending more energy on social media marketing.
从根本上说，对于公司或品牌而言比花费精力进行社交媒体营销更重要的是实力。
But that was my good fortune last week at Massachusetts's Gillette Stadium, where 50 or so CMOs and CEOs gathered to discuss the impacts of digital, social, and mobile media on marketing.
但是我的好运气开始于上周，在马萨诸塞州的吉列公司的露天体育场，在那里，有50多名CMO（市场总监）和CEO（首席执行官）聚在一起讨论数字，社会和手机媒体对市场营销的影响。
The Manchester, UK-based agency currently has over 18, 000 fans on its Facebook page and has embraced social media under the direction of marketing director Alistair Daly.
OT B位于英国的曼彻斯特，目前其Facebook网页已经拥有追随者超过18 000名，其社会媒体的推广活动由市场总监AlistairDaly负责。
What aspects of social media marketing have a positive impact on search engine rankings (apart from the value of direct links from the social sites)?
(除了从社会化网站获得直接链接价值)社会网络媒体营销的那些方面对搜索引擎排名具有积极地影响？
Though for those of us looking to use social media as a marketing tool, it's worth thinking about exactly when you post that all-important blog or share your most valuable links on Twitter.
但是对于那些希望把社交媒体作为营销工具的人来说，具体什么时间贴出你的重磅日志或在微博上分享重要的链接，是非常有必要思考的问题。
So for marketers we need to consider if enterprises can really depend on social media networks to help them fulfill their branding and marketing communication goals?
对像我这样的营销人员要考虑，企业是否真正能够依靠社交媒体网络实现它们的营销传目标？
She consults with companies on strategic marketing plans that incorporate social and traditional media.
她为企业作社交媒体与传统媒体整合营销的顾问工作。
As part of their marketing mix, just 43% of operators saw ‘Social Media Engagement’ as ‘very important’ or ‘important’, falling well below the 88.5% for ‘Listing on Travel Websites’.
作为市场推广组合之一，只有43%的经营者把“社区媒体应用”看作“非常重要”或者“重要”，远远低于88.5%的“将产品在旅游网站上展示“的比例。
Let's look at some of the ways that social media is having an impact on movie marketing and promotion.
我们一起看看社交媒体影响电影营销与推广的一些方式。
As part of the strategy on managing the issue marketing and advertising play and importance part analysis will be focus on the social media marketing strategy.
作为管理战略的一部分，对问题的营销和广告活动扮演着重要部分，分析将重点集中在社会媒体营销策略上。
So retailers are doing all they can in that particular area, it's marketing on social media sites, trying to get out the deals on those platforms as well.
因此，零售商们正在尽全力在这个特殊平台——社交媒体网站尽可能多地进行交易。
On the one hand, there is a fairly high degree of general awareness of the use of social media as a marketing and communications platform.
一方面，大家都普遍了解社交媒体可以作为市场营销及传播的平台。
Only 10% of B2B companies surveyed have retained an outside agency or consultant to assist with social media marketing. 28% of B2C companies, on the other hand, have.
只有10%的B2B调查的公司已聘请了一家外部机构或顾问，以协助社会媒体营销。28%的B2C公司，另一方面，有。
She wrote a well-received book, The Zen of Social Media marketing, owns a growing digital marketing company, and stars in a web-TV show offering advice on building your brand and more.
她曾经写过一本书《禅说社交媒体营销》(The Zenof Social Media Marketing)，得到了很好的反响。她成立的数字化营销公司正在不断成长。同时她还担纲一档网络电视节目的主持人，为人们打造个人品牌出谋划策。
BEIJING - Viveca Chan, chairman and CEO of the WE Marketing Group, has announced that the agency has formed a newly digital team for Greater China, with a specialised focus on social media and Weibo.
北京-威汉营销传播集团首席执行官陈一枬(Viveca Chan)日前宣布，公司在大中华区成立了专注于社会化媒体和微博的新数字团队。
BEIJING - Viveca Chan, chairman and CEO of the WE Marketing Group, has announced that the agency has formed a newly digital team for Greater China, with a specialised focus on social media and Weibo.
北京-威汉营销传播集团首席执行官陈一枬(Viveca Chan)日前宣布，公司在大中华区成立了专注于社会化媒体和微博的新数字团队。
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