The paper analyses marketing environment, competitor and consumer of the supermarket, and then proposes countermeasures of marketing positioning.
文章结合案例，分析了中小型超市的市场环境、竞争者及消费者，提出了相应的定位策略。
Due to its marketing positioning, Royal Canin products are NOT sold in the supermarkets. Its business pillars are vet clinics, pet shops and breeders.
由于其高端定位，皇家产品不进超市，专门在宠物诊所、宠物商店和养殖场销售。
Due to its marketing positioning, Royal Canin products are NOT sold in the supermarkets. Its business pillars are vet clinics, pet shops and breeders.
由于其高端定位，皇家产品不进超市，专门在宠物诊所、宠物商店和养殖场销售。
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