The thesis researches the process of the advertising copy-writing planning on the background of the theory of the Integrated Marketing Communications, which quotes the viewpoint of dialectics.
本文以整合营销传播理论为探讨背景，用辩证的观点对广告文案策划过程作了系统地研究。
The integrated Pattex takes on an entirely new look and professional image of logo, packaging, and advertising communications.
统一后的“新百得”在品牌标识、产品包装、广告宣传有了焕然一新的专业形象。
How does their approach to advertising and integrated marketing communications differ from that of many other traditional agencies?
他们的方法是如何对广告和整合营销传播不同于其它许多传统的机构？
How does their approach to advertising and integrated marketing communications differ from that of many other traditional agencies?
他们的方法是如何对广告和整合营销传播不同于其它许多传统的机构？
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