Based on social influence theory, it analyzes the effect of three processes including compliance, identification and internalization on user's behavior.
基于社会影响理论，分析了社会影响的三个过程包括顺从、认同、内化对用户行为的作用。
According to reference group influence Theory, this study tests the differences in reference group influence between publicly and privately consumed products and luxury brand and mass-market brand.
基于参照群体影响理论，本次研究目标是考察消费者在奢侈品牌和大众品牌购买决策中，参照群体影响程度的差异。
According to reference group influence Theory, this study tests the differences in reference group influence between publicly and privately consumed products and luxury brand and mass-market brand.
基于参照群体影响理论，本次研究目标是考察消费者在奢侈品牌和大众品牌购买决策中，参照群体影响程度的差异。
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