In existing research works, scholars made wide range of research on traditional market impulse buying behavior, while the network environment for impulse buying behavior is relatively untouched.

在已有的研究中，学者们针对传统市场环境冲动性购买行为进行了广泛研究，而针对网络环境下消费者冲动性购买行为的研究则相对较少。

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In existing research works, scholars made wide range of research on traditional market impulse buying behavior, while the network environment for impulse buying behavior is relatively untouched.

在已有的研究中，学者们针对传统市场环境冲动性购买行为进行了广泛研究，而针对网络环境下消费者冲动性购买行为的研究则相对较少。

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