The bottom line: for all the marketing hype, alliances aren't all things to all people—but everybody can get some benefit out of them.
底线是：对于所有的营销炒作，联盟并不是对所有人来说都是一切——但每个人都能从中受益。
But away from the hype and the moral issues behind paying for dodgy goods, a first look at the iPhone 4 gives little indication as to what travellers will get from it.
但是撇开炒作和不正当交易背后的道德问题，第一眼并无法看出iPhone4能够给旅客提供什么便利功能。
As he says, such clashes are not new: patent disputes and get-rich-quick hype have dogged the battery business since its inception.
正如他说的，这种冲突不是新近发生的，专利争端和企图暴富的炒作自电池商业起初一直存在。
SOA is and always was about architecture, not the way to get financing, or analyst hype, or particular middleware platform.
SOA始终是关于架构的，而不是获得资金的方法，或是分析师炒作的对象，也不是特定的中间件平台。
If the company can achieve escape velocity with enough hype and buzz in the market, they can get public or acquired early.
如果该公司能凭借市场上的兴奋情绪和泡沫达到“逃逸速度”，它们就可能上市或早早地被其他公司收购。
Senior citizens, don't believe the hype. Because a new study finds that older folks who accept that seniors' memories get worse do worse on memory tests.
老年人们，不要相信那些年纪越老记忆力越差的说法，因为最近一项新的研究发现，那些接受这种说法的老年人真的“自暴自弃”，在记忆力测试中一塌糊涂。
Yet despite this I see adverts for all the various sports drinks available and get drawn into the marketing hype.
我看到所有在各项运动饮料的广告，都有营销炒作。
Yet despite this I see adverts for all the various sports drinks available and get drawn into the marketing hype.
我看到所有在各项运动饮料的广告，都有营销炒作。
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