Third, there is an interaction among brand association types, extension distances and involvement. The three independent variables exert their influences on brand extension effect together.
第三，品牌联想类型、延伸距离以及产品涉入度之间存在交互作用，共同对品牌延伸效果发生作用。
Third, there is an interaction among brand association types, extension distances and involvement. The three independent variables exert their influences on brand extension effect together.
第三，品牌联想类型、延伸距离以及产品涉入度之间存在交互作用，共同对品牌延伸效果发生作用。
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