The key to effective emotional branding is to stay within a few important guidelines
至于有效情感营销的关键，可参看如下几个重要指南
Perhaps no brand has the emotional resonance of Apple, whose branding has been as innovative as its products and who tops our list for most mentions, crushing all others by a mile.
也许没有哪个品牌拥有像苹果那样的消费者情感共鸣，它的品牌建设和产品一样具有创新性。苹果在我们的排单中被提到的次数最多，甩开其他品牌好几条街。
We realised that Tip Top was awash with all the emotional appeal and child-like fun that its competitors lacked, despite their strong visual branding.
我们认识到，尽管他们强烈的视觉品牌，蒂普·托普充斥着所有的情感诉求和孩童般的乐趣，而其竞争对手缺乏。
We realised that Tip Top was awash with all the emotional appeal and child-like fun that its competitors lacked, despite their strong visual branding.
我们认识到，尽管他们强烈的视觉品牌，蒂普·托普充斥着所有的情感诉求和孩童般的乐趣，而其竞争对手缺乏。
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