Therefore, how to properly understand and translate cross-cultural advertising, is a realistic problem in front of business translators.
因此，如何恰如其分地理解和翻译跨文化广告，已是摆在商务翻译人员面前的一个现实问题。
Advertising activity is not only an economic activity, but a cultural interflow as well.
广告活动不仅是一种经济活动，还是一种文化交流。
Although many books have mentioned the concept of cultural added value of advertising, but there is little research on it in China.
虽然广告的文化附加值这个概念在许多著作中都曾被提及，但目前国内却鲜有这方面的系统研究。
Cultural form that accompanied publication of advertisements to promote the sale of goods advertising strategies.
指伴随文娱形式发布广告以促进商品销售的广告策略。
Advertising Translation credibility not only with products, sales and economic benefits are closely related, and to some extent reflects a state and national cultural quality (Tan Weiguo 2003).
广告翻译不仅同产品信誉、销售和经济效益息息相关，而且在一定程度上反映出一个国家和民族的文化素质(谭卫国2003)。
The cultural differences greatly influence the translation of advertising language.
文化差异极大地影响了广告语言的翻译。
Marlboro advertisement is the spokesman for cultural hegemony, but also McDonald's advertising.
万宝路广告是霸权文化的代言人，麦当劳广告亦然。
Beautiful outdoor advertising creativity, design and materials, the performance of the process should show a rich cultural epitaxy.
优美的户外广告创意、设计及材料、工艺的表现应表现出丰厚的文化外延。
Advertising is a kind of art, and advertisement language impresses its consumers by the richness of its cultural connotations.
广告是一门艺术，广告语是以文化为切入点来打动消费者的。
Every language has its cultural implication, so is the language used in advertising.
任何语言必然带有文化的烙印，广告语言也不例外。
This paper focuses on the study of the fashion press, a kind of cultural phenomenon of advertising, people pinned high hopes on the media to be put above.
本文把研究的重点放在时尚报刊、广告这样的文化现象上，放到被人们寄予厚望的媒体上面。
Advertising language has obvious cultural characteristics.
广告语言具有强烈的文化特征。
The advertising activity is not merely a kind of economic activity, whether or a kind of cultural exchanges.
广告活动不仅是一种经济活动，还是一种文化交流。
Advertising is the cultural form that most comprehensively reflects the modern life-style among the mass cultures, but it fails to embody the entire and real symptoms of the time.
广告虽然是大众文化中最集中、最全面地反映现代生活方式的一种文化形态，但它并没有完整地、真正地反映时代症候。
One of the most endive and significant cultural phenomena in the 20th century is the alliance between TV and advertising.
电视和广告的结盟可称是20世纪最具创造性、最富历史意义的文化现象之一。
Chinese and Western advertising behind each carrying their cultural background, and its value orientation will be different, so Advertisers must fully understand that this objective reality.
中国和西方的广告各承载着其身后的文化背景，其价值取向方面会有所差异，因此广告人要充分认识到这种客观现实。
Today, graffiti has entered the cultural mainstream, crossing over to the realms of studio art, design and advertising.
今天，涂鸦已经进入了文化主流，跨越的领域工作室艺术，设计和广告。
With the advancement of economic globalization and cultural intergration, culture and advertising are getting closely related to each other.
随着全球经济一体化和经济文化一体化的推进，广告与文化的关系日显紧密。
By offering more culture background knowledge it is helpful to better understand advertising language and to obtain more cultural experience in the creation of ads.
通过提供更多的文化背景知识去理解广告语言从而获得更多的文化经验进行创作。
The functional analysis of advertising English is not only of linguistic significance, but also of great social and cultural value.
广告英语的功能分析不仅有重要的语言学意义，也有重要的社会文化价值。
In terms of the research of advertising language, there are also many achievements in the field of social linguistics, psycholinguistics, communicative linguistics and cultural linguistics.
广告语言的研究，在社会语言学、心理语言学、交际语言学和文化语言学等领域都已取得了诸多成果。
Known around the world as a major cultural and financial center, this is a hub of fashion, art, publishing, broadcasting, theater, and advertising.
这里是世界闻名的重要文化、金融中心，也是时尚、艺术、出版、广播、戏剧、广告的中心。
The functional analysis of advertising English is not only of linguistic significance, but also of social and cultural value.
广告英语的功能分析不仅有着重要的语言方面的意义，而且有着重要的社会文化价值。
This study also found that advertising appeals and expressions were highly consistent with the cultural value orientations of each country.
研究还证实了中美杂志广告中的广告诉求与广告表现的运用与两国的文化价值取向一致。
Sewnwa a is a comprehensive senior cultural enterprise, and committed to public relations, advertising, and media.
中映盛纳是一家资深的综合性文化企业，致力于公关、广告、传媒三大领域。
Sewnwa a is a comprehensive senior cultural enterprise, and committed to public relations, advertising, and media.
中映盛纳是一家资深的综合性文化企业，致力于公关、广告、传媒三大领域。
应用推荐