The aims: the consumption is an important part of the living consumption of current college students. The consumption on the sports is a potential market that cannot be overlooked.
研究目的：体育消费是现代大学生生活消费的一个重要组成部分，而大学生体育消费又是不容忽视的一个具有很大潜力的市场。
The result shows the college students in Henan province have possessed better consciousness of sports consumption , but the general consumption level is low;
结果显示：目前河南省大学生具有较强的体育消费意识，但消费水平整体偏低；
The result shows the college students in Henan province have possessed better consciousness of sports consumption , but the general consumption level is low;
结果显示：目前河南省大学生具有较强的体育消费意识，但消费水平整体偏低；
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