From the perspective of brand longevity, the paper makes an empirical research on the mechanism of how longevity influences the purchase intention of old brands.
基于品牌长寿性这一独特视角，对老品牌的长寿性、品牌信任与消费者购买意向之间的关系进行实证研究。
From the perspective of brand longevity, the paper makes an empirical research on the mechanism of how longevity influences the purchase intention of old brands.
基于品牌长寿性这一独特视角，对老品牌的长寿性、品牌信任与消费者购买意向之间的关系进行实证研究。
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