Furthermore, the discount effect is moderated by brand familiarity, promotion signal, and need for cognition (NFC).
并且,此效果将被品牌熟悉度、促销讯号及认知需求所干扰。
The paper has mainly studied the applications of consumers' semantics cognition in connotation term in brand product identity.
主要探讨消费者对产品内涵层面上的语意认知,及其在品牌产品的识别中的具体应用。
The existing studies on ingredient brand ally focus on enterprises with little attention to consumers' attitudes, cognition and behavior problems.
成分品牌联盟的现有研究多专注于企业整体层面,很少关注消费者的态度、认知与行为问题。
Consumer cognition and brand equity promote each other and interact actively.
消费者认知和品牌权益之间相互促进,良性互动。
This needs cigarette manufacturers to understand that consumers' consumption habit and grasp the different brand in the consumers' psychology cognition.
这就需要卷烟厂商必须了解消费者的消费习惯,掌握不同品牌在消费者心理的认知。
Products are the object of consumer cognition and the source of brand equity, too.
产品是消费者认知的对象,也是品牌权益的源头。
Good consumer cognition will create a strong brand.
良好的消费者认知会形成强势品牌。
To protect the brand equity, enterprises should mainly concern the main factors of products, consumer cognition, brands and brand equity.
指出在品牌权益保护中,企业应当主要关注产品、消费者认知、品牌和品牌权益的主要影响因素。
Corporation brand equity protection based on consumer cognition is to study the causes and effects of the protection of brand equity.
基于消费者认知的企业品牌权益保护就是要研究品牌权益的前因后果,明确保护的关键因素。
The conclusion include that products and consumer cognition, consumer cognition and brand, consumer cognition and brand equity, brand and brand equity, all have significant correlation.
产品与消费者认知、消费者认知与品牌、消费者认知与品牌权益、品牌与品牌权益之间具有显著的相关性。
The traditional brand attitude studies mostly pay attention to consumer's apparent cognition process.
传统的品牌态度研究大多关注消费者的外显层面的认知过程。
Brand loyal degree, brand popularity, quality cognition degree, brand associate degree and other assets 5 part form brand equity of company.
品牌忠诚度、品牌知名度、品质认知度、品牌联想度和其他资产5个部分构成了公司的品牌资产。
The consumer through wear the leibiya product and they will have the depth cognition for leibiya brand.
使消费者从产品穿着上对雷比亚品牌有深度认知。
It's time to transform models and provide a means for obtaining the style symbol element of brands for the sponsor, have improved consumer's cognition degree ofidea of the brand.
该转化模型为策划者提供了获得品牌风格符号元素的途径,提高了消费者对品牌理念的认知度。
Research of Corporation Brand Equity Protection Based on Consumer Cognition;
品牌权益是关于品牌研究的前沿理论。
Research of Corporation Brand Equity Protection Based on Consumer Cognition;
品牌权益是关于品牌研究的前沿理论。
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