谁在读酒店评论？
他们还提供酒店评论甚至是关于客房的虚拟参观，帮助旅行者做决定。
They also have hotel reviews and even Web Tours of rooms to help travelers decide.
在线旅行社有充分的理由这样做，因为当消费者在线购买酒店服务时，酒店评论显得非常重要。
And they have good reason for doing so: hotel review content appears to play an important role in the online hotel shopping process.
IgoUgo除了有很多酒店评论以外，还有很多关于旅游的日志、故事、建议和相片的分享。
IgoUgo aggregates and attracts plenty of its own hotel reviews, but it also has lots of trip journals, stories, tips and photo-sharing.
是一家派遣记者撰写专业酒店评论的网站，他们希望能成为旅行社客观可靠的酒店信息来源。
The website that dispatches journalists to write hotel reviews, is trying to position itself as a reliable, objective resource for travel agents.
随着酒店评论变得无处不在，并在旅游决策中扮演着日益关键的角色，酒店业者再也不能对各种抱怨的声音置之不理。
As reviews become ubiquitous, playing an increasingly critical role in travel decisions, hoteliers can no longer afford to let complaints go unanswered.
酒店评论不但给酒店提供了改进服务的机会，还可以从中发现改进服务、增加客人的满意度和忠诚度的机会，甚至能因此减少运营成本。
Guest reviews not only offer hotels a chance for service recovery, they also can uncover opportunities for improvement, driving satisfaction and loyalty, and even reduce operating costs.
当消费者通过在线旅行社预订酒店或者旅游打包产品后，他们会收到服务跟踪消息征求其反馈意见，通过这种方法在线旅行社丰富了他们的酒店评论内容。
Most hotel and package bookers on OTAs receive some kind of trip follow-up communication soliciting their feedback, which feeds the hotel review pipeline.
专门针对酒店、餐馆、公寓和出租车的在线评分平台，允许旅行者交流评论和体验，所有人都能看到。
Online rating platforms—specializing in hotels, restaurants, apartments, and taxis—allow travelers to exchange reviews and experiences for all to see.
就像在其他的网站一样，你可以读写酒店，餐馆和其他机构的评论。
As on other sites, you can read and write reviews of hotels, restaurants and other establishments.
如果你的酒店收到负面评论，你需要有一套具体的行动方案去解决这个问题。
If your hotel has received negative reviews, you need a solid action plan to work around them.
酒店需要建立一个追踪最新评论的流程。
Hotels need to establish a process for tracking new reviews.
没有酒店会在自己网站上公布负面的客户评论。
No hotel will ever publish a negative customer review on its website.
每家酒店都会在早会上对评论进行讨论，并进行相应的回复。
Each hotel discusses reviews at morning meetings and posts comments on the board.
仅仅一个小时之后，她的留言板和信箱就被评论、建议以及酒店名字所塞满。
Barely an hour later, her wall and message box were crammed with comments, suggestions-and the name of the hotel.
相比以往，更多的人在预订之前会上网查看关于酒店的评论。
More people than ever before are reading hotel reviews prior to booking.
用户评论揭示了酒店品牌的真相。
相比之下，年轻的休闲旅游者和女性游客在选择酒店时更爱阅读评论。
Younger leisure travelers and women are more likely to read reviews prior to hotel selection.
很明显，客户评论将帮助酒店在这些搜索列表中获得更好的位置。
It's also evident that guest reviews will help hotels get better placement in these new merged listings.
很多时候针对负面评论，酒店需要建立相应的应对计划，所以为管理团队设置一套可以分享这些信息的系统是很有帮助的。
Many times negative reviews require action at an operational level, so it helps to have a system for sharing this information with the management team.
请不要使用酒店用语，否则这些评论将产生反效果。
Please do not use hotel language or else our plan will backfire.
酒店清楚地认识到用户评论对其业务的影响。
Hoteliers clearly recognize the impact that user reviews have on their business.
该事件之所以被曝光，是因为爱尔兰的广播公司RTE收到一封来自该酒店管理人员发给数名同事的邮件，要求他们发表该酒店的正面评论。
The issue came to light when Irish broadcaster RTE was handed an email from a hotel executive to a number of colleagues asking them write positive reviews about the property.
受质疑的评论已在本周从该酒店页面上移除。
The suspect reviews were removed from the hotel’s page this week.
该应用程序还具有酒店列表、顾客评论、地图、图片和天气等特色功能。
The application also features hotel listings, customer reviews, maps, pictures and weather.
对于那些网站认为在操纵评论的酒店，网站会在其名称旁注以红色警告标示。
It puts red penalty notices against the names of hotels it says are manipulating the system.
浏览酒店网站和那些匿名的评论，旅行者并不能发现真相到底如何。
Reading hotel websites, and anonymous reviews, people can't discover the truth.
你帮助客户创造的评论越新，酒店的排名就会越高(假设他们的业务稳固的话)。
The more recent reviews you can help generate for your client, the better their ranking will be (assuming they are running a solid business).
你帮助客户创造的评论越新，酒店的排名就会越高(假设他们的业务稳固的话)。
The more recent reviews you can help generate for your client, the better their ranking will be (assuming they are running a solid business).
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