Dwyer andTanner(2006)注意到企业营销的分销渠道一般更短更直接。
Dwyer and Tanner (2006) note that business marketing generally entails shorter and more direct channels of distribution.
在21世纪,新书要成功上市,不仅要写得好,市场营销和分销渠道也是很重要的。
Having a successful book release in the 21st century no longer depends simply on writing a good book, but also on the marketing and distributing channels.
明显地,营销者面临一个设计问题:为他们的产品(提供物)选择沟通、分销和销售渠道的最佳组合方式。
Marketers clearly face a design problem in choosing the best mix of communication, distribution, and selling channels for their offerings.
拥有自身的分销渠道,及与之相对应的营销队伍和组织管理水平。
With their own distribution channels, and with the corresponding marketing team and organizational management level.
分销渠道是企业营销组合四大因素之一,而中间商是分销渠道上最重要的链接。
Retail Channel is one of the four factors of enterprises' marketing mix, and mid-businessman is the most important chain connection.
本文就实施网络营销对分销渠道的影响做一简要分析。
The paper analyzes the impact of the implement of cyber marketing to the sales channel.
分销渠道管理理论是以经济学中流通理论、商品流通理论、交易成本经济学和营销理论为基础和来源的。
The marketing channel manages the circulation theories in the economics, the merchandise circulation theories, the trade cost economics and the marketing theories for foundation and source.
通过对传统分销渠道受到新经济挑战的分析,提出了新经济时代进行网络营销的必然性和策略。
Through analysis of new economy giving a challenge to traditional branch sales channel, the network sales' necessity and tactics at new economy era are proposed.
期望通过本文,引起PC行业或其他相关行业管理者、营销人员对分销渠道研究的重视。
The author hopes that PC industry or relevant managers and sellers can attach importance to the study of distribution channel.
本文介绍了绿色市场营销概念并从产品策略、分销渠道策略、价格策略、促销策略四个方面阐述了中国服装企业经营绿色服装产品的策略。
This paper introduced the concept of green marketing and illustrated the tactics for clothing enterprises to manage green clothing from four aspects such as product tactics, price tactics, etc.
营销渠道管理的主要任务是确保企业分销任务的完成。
The main mission of marketing channels management is to insure achieves the sales task.
在实施网络营销的企业里,传统的分销渠道和信息网络技术相结合,催生了一些新型的分销渠道模式。
Some companies carry out the cyber marketing, the combination of traditional sales channel with cyber technology creatives new-type sales channel model.
现今分销主渠道是保险中介,中介的主要两种形式是保险代理人和经纪人,在提高保险营销效率方面发挥着重要的作用。
The main distribution channels refer to insurance intermediaries, usually an insurance agent or broker, between the buyer and the insurer.
跨国公司在中国市场分销渠道战略的不同选择总是受到微观、宏观营销环境的影响和制约。
The difference in the selection of distribution channel strategies of transnational companies in Chinese markets are always influenced and restrained by micro and macro environment.
营销者用分销渠道来展览或者把产品或者服务送达购买者或者使用者。
The marketer uses distribution channels to display or deliver the physical product or service(s)to the buyer or user.
就目前动漫市场的情况来看,动漫产品的营销策略可以归纳为三大策略:品牌营销策略、分销渠道策略和促销策略。
According the condition of international animation and comic market, there are three market strategy, brand market strategy, distributing channel strategy, promotion strategy.
在这个过程中,分销商的作用越来越重要,能否有效地开发与管理营销渠道成为一个企业成功与否的关键因素。
In this process, distributors have played a more and more important role. It has become a key factor of enterprises' success whether they can explore and administer marketing channels effectively.
因此,建立和维持良好的营销渠道关系对制造商和分销商都很重要。
Therefore, it's very important to establish and maintain a good relations marketing channels to manufacturers and distributors.
营销者用分销渠道来展览或者把产品或者服务送达购买者或者使用者。
The marketer also uses selling channels to effect transactions with potential buyers.
营销者用分销渠道来展览或者把产品或者服务送达购买者或者使用者。
The marketer also uses selling channels to effect transactions with potential buyers.
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