冲动性购买行为在消费者行为研究领域中占有重要地位。
Impulse buying behavior in the field of consumer behavior plays an important role.
对市场元认知和市场社会智力的研究正在成为消费者行为研究的新趋势之一。
The research on marketplace metacognition and social intelligence is being one of the new trends on consumer behavior research.
消费者行为研究建立在广泛的理论基础上,它需要从许多学科中吸取概念和理论。
Consumer behavior study is set up on the basis of extensive theory; it need draw concept and theory from many subjects.
西方消费者行为研究路线基本上有两个,一是实证主义路线,二是阐释主义路线。
There are two basic routes in western consumer behavior study, one is positivism route, and another is explanation route.
综合运用主成分分析、对应分析、最优尺度分析方法,会使消费者行为研究更有深度。
The research of Consumer's behavior will be deepened if correspondence analysis, optimal scaling technique and factor analysis are adopted together.
综合运用主成分分析、对应分析、最优尺度分析方法,会使消费者行为研究更有深度。
The research of Consumer's behavior will be deepened if correspondence analysis, optimal scaling technique an…
消费者行为研究证实有显著品牌忠诚的颐客会对外来的竞争性营销说服信息进行抵制。
Studies on consumer behavior show that customers with obvious brand loyalty will resist other competitive marketing persuasion information.
绿色消费的兴起,使得绿色食品消费者行为研究逐渐成为学术研究和营销管理的热门课题。
The rising of green consumption makes the study on green food consumer behavior gradually become the hot topic in academic research and marketing management.
本文以“SUV使用者”这一特定消费群体为研究对象,采用实证主义的消费者行为研究方法,对我国SUV消费者人口特征及其购买行为进行测量。
In this paper, "SUV Users" are taken as the example for our study. Through the research method of positivism, the demographic characteristics and consume activities of SUV consumers are measured.
消费者行为研究是一项费时和“乏味”的工作,但是没有人否认它是营销其它领域研究的基础,同时也不会有人否认它是各种营销策略制定的重要依据之一。
The consumer behavior research is a time-consuming and "tasteless" work. But no one will deny its fundamental role in marketing, nor can we overlook its prime role in developing marketing strategy.
我目前的研究正是关于消费者行为的。
他们通过观看广告参与进来,真正批判性地从消费者行为方面评估它,有时还参与初步研究。
They get involved by looking at advertising and really critically assessing the consumer behavior aspects of it and getting involved sometimes doing primary research.
他们通过观看广告参与进来并且真正带着批判性眼光评估该广告涉及的消费者行为,他们有时还参与做初步的研究。
They get involved by looking at advertising and really critically assessing the consumer behavior aspects of it and getting involved sometimes, doing primary research.
目前我在给本科二年级学生讲授消费者行为课程,我们研究涉及消费者行为的所有事情,尤其是消费者是如何在广告中呈现的。
Currently I teach consumer behavior to undergraduates in their second year and we look at all kinds of things in consumer behavior and particularly how consumers are presented in advertising.
这项研究促使我们测试和确定了数字时代关于消费者行为的三种假设。
This research enabled us to test and confirm three hypotheses about consumer behaviors in the digital age.
一种手段是使用微观经济学的个案研究来观察消费者行为对从量税退税及减税的反应。
One approach is to use microeconomic case studies to examine consumer behaviour in response to specific tax rebates and cuts.
该项目建立了七个全球性的网络,他们分别研究技术,消费者行为和企业支付行为等领域。
It created seven global networks that study developments such as technology, consumer behavior, and business spending.
专门研究消费者行为的市场咨询公司——捷孚凯(Gf K Roper)指出,自1981年以来的每一次经济衰退,美国消费者都削减了外出吃饭、游玩、度假的开支。
GfK Roper, a consultancy specialising in consumer behaviour, notes that in every recession since 1981 American consumers cut back on going out to eat and play and on holidays.
韦伯指出,新的技术实验通过研究消费者行为,能够确定哪种广告是最为有效的。
Webb pointed to new experiments with technologies that study customer behavior to identify what kind of ads will be most effective.
对消费者行为的研究有微观和宏观之分。
There are microcosmic and macroscopic differences in study on consumer behavior.
消费文化研究是消费者行为分析的重要方面。
Research on consumption culture is an important part of consumer behavior analysis.
电视消费者行为习惯的变化越来越大,对消费者行为的调查和研究也变得越来越重要。
As the behaviors and habits of TV consumers are changing greatly, it becomes increasingly important to survey and research the consumer behaviors.
国外已有一些关于消费者行为应用于客户细分方面的研究,如RFM细分模型、客户价值矩阵模型等。
There has been some research abroad on consumer behavior applied in the field of consumer segmentation, like RFM model, Customer Value Matrix (CVM) model, etc.
本文尝试从玩家角度研究网络游戏消费者行为。
This paper tries to study online-game customer behavior in view of the players.
研究还发现环境保护责任对消费者行为意向中的转换倾向和支付溢价均没有显著影响。
The study also found that responsibility for environmental protection in the interest of the consumer behavior trends and the conversion premium payments are not significant.
研究消费者行为通常离不开市场细分,很多人认为市场细分是如今营销领域的战略性核心概念。
Research on consumer behavior often can not be separated from market segmentation, many people think that the market segmentation is now marketing the strategic areas of core concepts.
而现有的研究大多仅仅针对消费者行为分析,缺乏对整个群体的生活形态的真正洞察。
However, most of the existing studies are focusing on only analyzing the consumers 'behavior instead of the real insight into the lifestyles of the entire group.
而现有的研究大多仅仅针对消费者行为分析,缺乏对整个群体的生活形态的真正洞察。
However, most of the existing studies are focusing on only analyzing the consumers 'behavior instead of the real insight into the lifestyles of the entire group.
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