进而学习了广告效果评估的意义和方法。
In follow, the meaning and method of the advertising effect evaluation are learned.
网络广告效果评估的首要工作就是获得统计数据。
The first and foremost task for assessing online advertisement is to acquire statistical data.
然后从传播效果、经济效果和社会效果三个方面详细介绍了网络广告效果评估的内容指标；
Then it introduces the effectiveness measurement indexes from the three aspects of transmit effectiveness, economic effectiveness and social effectiveness.
然而与之相伴的是媒介经营者的竞争升级，广告传播环境的嘈杂，广告效果评估的难度日增。
However, upgraded competition among media operators, noisy communication environment, increased difficulties of effect evaluation and so on as side effects are coming with the flourish.
顺便提一句，大部分这里评估的研究都是奶制品行业资助的—但是他们还是证明不了这些奶制品有生产商花数百万美元所广告的效果。
By the way, most of the studies reviewed here were paid for by the dairy industry - and they still failed to show their products met the manufacturer's multimillion dollar advertising claims.
两党的顾问都在密切监视投票进程和选民反映，从而评估广告效果，决定宣传的持续时间。
Consultants from both parties are monitoring polling and voter reaction to gauge the effectiveness of the ads and to determine how long to continue showing them.
网络广告的效果评估问题是关系网络广告前途命运的重大课题。
The assessment of its is a major issue related to the future and destiny of Internet advertising.
文章运用熵权双基点法，对网络广告的社会效果进行了评估。
In this paper, entropy two-base-point approach is used to access the social effects of Internet advertising.
网络广告刊登后，还必须对其所产生的作用和影响进行评估，以监测网络广告的实际效果如何。
After the cyber-advertising is released, the function and influence of the cyber-advertising should be evaluated to monitor the real effect of the cyber-advertising.
而且评估各种类型的广告的效果，已被证明比广告本身还有昂贵。
And evaluating the effectiveness of various types of advertising can wind up being even more expensive than the advertising itself.
在本次调查品类范围内，民族品牌从品牌市场表现和广告效果的各项评估指标来看，相对于国际品牌更为突出。
Compared with the international brands, judging by the index system, our national brands all performed much better both on market behavior and advertisement effect.
在本次调查品类范围内，民族品牌从品牌市场表现和广告效果的各项评估指标来看，相对于国际品牌更为突出。
Compared with the international brands, judging by the index system, our national brands all performed much better both on market behavior and advertisement effect.
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