本文从多角度梳理了影响营销绩效评价的主要因素，基于市场导向提出了营销绩效评价指标体系构建概念模型。

This paper analyzes the factors which affect marketing performance measurement, and tests the hypotheses to establish a concept model of marketing measurement.

youdao

本文从多角度梳理了影响营销绩效评价的主要因素，基于市场导向提出了营销绩效评价指标体系构建概念模型。

This paper analyzes the factors which affect marketing performance measurement, and tests the hypotheses to establish a concept model of marketing measurement.

youdao