如果你想让自己广告的相关性和点击率达到最大化，你就需要确保广告文案尽可能地与用户输入的关键词紧密链接在一起。
If you want to maximize relevancy and click-through on your ads, you need to make sure they are as closely linked as possible to the keyword the user enters.
我观察了从位置1到8的平均点击率(递增为0.1)，得出每个关键词的质量分。
I then looked at the average click through rate in each position from 1-8 (in increments of 0.1), for each keyword Quality Score.
制定可测量的目标，例如增加2%的点击率并减少5%的成本，然后完善关键词研究、让广告更有创意、提供更富吸引力的优惠。
Set up measurable goals, such as increasing CTR by 2% and reducing costs by 5%, then complete the keyword research, write AD creative, and define compelling offers.
因为我们的关键词大都大于7或者小于7，因此质量分为7的新关键词会影响点击率推高。
Because far more of our keywords get Quality Scores higher than 7 than get less than 7, the effect of new keywords on the '7' performance is pushing up the click through rate significantly.
你还可以看到为什么我要从上面的分析中剥离品牌关键词的数据，第一位置的点击率就已经很夸张了，如果加入品牌关键词会对结果有很大的影响。
You can also see why I removed brand names from the above analysis – the position 1 CTR would have been influenced excessively…
你还可以看到为什么我要从上面的分析中剥离品牌关键词的数据，第一位置的点击率就已经很夸张了，如果加入品牌关键词会对结果有很大的影响。
You can also see why I removed brand names from the above analysis – the position 1 CTR would have been influenced excessively…
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