第三章分析了体验经济时代的消费者行为和环境。
Chapter three analyses consumer behaviour and environment in experience economic era.
旅游的体验属性决定了旅游业是体验经济时代的先锋。
The attribute of touring experience determines that tourism is the pioneer of experiencing the economic times.
进入体验经济时代，传统式营销将逐渐被体验式营销所代替。
When you enter experiential economy era, you can find the traditional marketing has gradually been replaced by the experience of marketing.
社会经济形态正在从商品经济、服务经济向体验经济时代迈进。
Social economy type is going from commodity economy, service economy to experience economy age.
与以往的经济时代不同，体验经济时代更看重的是人们个性化的需求。
Following the experience economy, the demand structure of consumers has been facing great changes.
随着体验经济时代的到来，广告创意与策划对美感表现的要求愈来愈迫切。
With the forthcoming of the Experience Economy, demands of aesthetic behavior, which from AD originality and planning, turn to be more and more urgent.
企业如何面对体验经济时代的到来，逐渐成为学术界和企业界的热点话题。
How to face the advent of the experience economy age for enterprises has become the subject of great topical interest in academic circles and enterprise circles.
认识体验经济，把健身俱乐部置身于体验经济时代这个大背景下进行讨论。
After understanding experience economy, we should have a discuss about the health club under it.
随着体验经济时代的到来，顾客的消费需求发生了深刻变化，顾客开始重视体验消费。
With the coming of practice economy time, customers' consumer demands has changed deeply, customs began to pay attention to practice consumer.
弓箭式管理产生于知识经济和体验经济时代，是关于智力资本和情绪资本的协同管理。
The bow and arrow management, originating in the era of knowledge economy and experience economy, is about the collaboration management of intelligence capital and emotional capital.
体验经济时代的到来，散客旅游市场的兴起，促使旅游电子营销产品不断调整和改善。
The coming of economic times and the spring up of FIT tourism market promoted the improvement and adjustment in production of tourism electronic market.
在解析消费需求变化趋势的基础上，提出企业在体验经济时代所应该采取的营销战略。
Based on the analysis of consumption demand changes, enterprise-marketing strategy in the experience economy is presented.
伴随着全球体验经济时代的到来，自驾车旅游以其极具个性化的特征越来越受到人们的喜爱。
With the advent of global experience economy, self-driving travel is widely loved with the feature of personalization and freedom.
在体验经济时代，旅游及其产品被赋予了更深的内涵和更高的期待，而在现实开发中却存在很大的不足。
In experience economy era, tourism and its products are endowed with deeper connotation and higher expectation. However, there still leaves much to be desired in actual exploitation.
伴随体验经济时代的到来，体验式旅游已经成为旅游者追求的目标和形式，旅游者作为活动的主体参与到活动中。
With experience economy era, experience-based tourism has become a goal pursued by tourists. Tourists as the main body involved in activities.
伴随着体验经济时代的到来，消费者的消费目的不再单纯地为得到某种商品或服务而更强调通过消费得到充满感性的享受和愉悦。
With the approaching of an era of Experience Economy, Consumers are more focusing on the emotional experience than getting products or services during consuming.
体验经济时代，“表演”型电影大行其道，不再试图牵引观众深入肌理、探究所谓，而是迎合大众即时的、官能的所需所求，着意致力于表皮层的造型工程。
In the age of the experience economy the performance movies are prevailing, which bending themselves to the sculpt and catering for the demands of the masses.
体验经济时代，“表演”型电影大行其道，不再试图牵引观众深入肌理、探究所谓，而是迎合大众即时的、官能的所需所求，着意致力于表皮层的造型工程。
In the age of the experience economy the performance movies are prevailing, which bending themselves to the sculpt and catering for the demands of the masses.
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