I think it's the latter, and that's what ZipCar is trying to do.
我认为后者更有可能，而这也正是ZipCar努力的方向。
Still, Zipcar has never been profitable since it was founded in 2000.
不过，自从2000年创立以来，Zipcar从未盈利过。
Unlike a car-rental program, Zipcar doesn't require customers to visit a store to pick up keys.
和传统的汽车租赁服务不同，Zipcar不需要租客造访店头来领取钥匙。
Zipcar is quickly expanding on college campuses with cars at 230 colleges, up from 150 in June.
Zipcar在大学校园里的业务拓展非常迅速，已在230个大学校园部署它的汽车，而在去年六月份，他们才部署了150个校园。
Zipcar already has 400, 000 members, mostly in America where it is thought to have 80% of the market.
Zipcar公司已拥有40万成员，大多在美国，在美国拥有80％的市场份额。
But the total cost of utilizing a ZipCar is already ridiculously low compared to the cost of owning a car.
但是与传统的买车相比，ZipCar的租车成本已经低到了让人难以置信的地步。
Zipcar says it has pinpointed more than 100 metro areas worldwide and hundreds more colleges as attractive markets.
Zipcar称它已锁定世界上具有市场吸引力的超过100个大都市以及数百个大学校园。
If I determine a route is too far or dangerous for a bicycle, I rent an hourly hybrid Zipcar which includes gas and insurance coverage.
如果我决定的路程对自行车出行来说太远或者太危险，我就会租一个按小时收费的包括燃料和保险的汽车出行。
You may then borrow a car whenever you need to, at the most convenient location, in your own city or any other city where Zipcar is available.
你也可以在你需要的时候，在最方便的地点租一辆汽车(只要有Zipcar网点就行)。
Zipcar gets praise for its use of technology: For example, members can get text messages when their reservation is almost up and learn whether they can extend the rental.
Zipcar因所使用的技术获得赞誉：比如说，在预订的租期即将届满时会员会得到信息提示，以便决定是否续租。
Zipcar gets praise for its use of technology: For example, members can get text messages when their reservation is almost up and learn whether they can extend the rental.
Zipcar因所使用的技术获得赞誉：比如说，在预订的租期即将届满时会员会得到信息提示，以便决定是否续租。
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