When he began his research, he found firms resisting the notion that the American market would follow EU standards for items like cosmetics, insisting that their American products were already safe.
当他开始自己的调研时，他发现一些企业反对一个观念，即美国市场就化妆品之类的产品将遵循欧盟的行业标准，这些企业坚持说美国的产品已经很安全了。
But still, most firms found it hard to spot a value activity when it hit their factory floor.
但是，大部分公司仍然觉得当工厂发生价值活动发生时，发现这些价值价值活动是很难的。
Equally candidly, many bosses admit that the crisis is giving them a chance to restructure their firms in ways that they should have done before, but found a hard sell when things were going well.
这是个痛苦的抉择，同样坦率地说，许多老板承认，这场危机使他们有机会对其企业进行以前应该做的调整，从前事情进展顺利的时候,调整曾很难被接受。
McKinsey's report found that 30% of firms would definitely or probably stop offering insurance after 2014, when the exchanges are in place.
麦肯锡的报告指出30%的公司一定或者很可能在2014年之后，也就是兑换完全之后，停止为雇员提供保险。
Messrs Clifford and Shoag found that when firms could no longer access credit scores, they put more weight on other signals, like education and experience.
克利福德先生和绍格先生发现，当企业不再能得到信用得分时，会把重点放在其他信号上面，如教育和资历。
In June McKinsey, a consultancy, found in a survey that 30% of firms would definitely or probably stop offering insurance after 2014, when the exchanges are in place.
在今年6月麦肯锡顾问公司在一项调查发现，2014年后30％的企业一定或可能会停止提供保险，应当改变被替换。
In June McKinsey, a consultancy, found in a survey that 30% of firms would definitely or probably stop offering insurance after 2014, when the exchanges are in place.
在今年6月麦肯锡顾问公司在一项调查发现，2014年后30％的企业一定或可能会停止提供保险，应当改变被替换。
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