• Wernerfelt broadly defines a resource as ‘anything which could be thought of as a strength or weakness of a given firm’ (1984, p. 172).

    沃纳菲尔特资源宽泛地界定为“任何可以认为特定企业优势劣势东西”(1984,第172页)。

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  • The founder of the resource-based view, Wernerfelt, also shares the same idea and maintains thatfor the firm, resource [position] and products [market position] are two sides of the same coin.’

    资源观奠基人沃纳菲尔同样观点坚持企业而言资源定位产品市场定位)同一枚金币两面。”

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  • The founder of the resource-based view, Wernerfelt, also shares the same idea and maintains thatfor the firm, resource [position] and products [market position] are two sides of the same coin.’

    资源观奠基人沃纳菲尔同样观点坚持企业而言资源定位产品市场定位)同一枚金币两面。”

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