Based on an analysis of brand evaluation in terms of marketing, th is paper introduces fuzzy method in evaluation of brand value so as to help improve the management of brand assets.
本文侧重分析从营销角度进行的品牌评估，采用模糊综合评价方法，评估企业品牌价值，帮助企业提高品牌资产管理工作。
This article embarked from the value chain theory, after analyzed the marketing value chain and melted the lean theory into it, I proposed the lean marketing theory based on the value chain theory.
本文从价值链理论出发，在对营销价值链做出深入分析之后，将精益理论巧妙的与之结合，提出了基于价值链理论的精益营销理论。
Cooperative network based on value chain should realize seamless marketing management.
价值链基础上的合作网络需要实现无缝营销管理。
Based on the resource theory and with the help of value chain method the marketing synergy relevancy can be found easily.
从资源的角度借助价值链分析方法可以较准确的发现公司间潜在的营销协同机会。
Marketing people or business owners should be able to articulate the priority of such segments or groups based on utility to be delivered or the value of the segment.
营销人员或企业所有者应能够根据要交付的实用程序或细分市场的价值阐明此类细分市场或群体的优先级。
This article take Renhe hospital as a main body, carries on to the hospital based on the customer value marketing strategy studies and discusses.
本文以仁和医院为主体，对医院基于顾客价值的营销战略策略进行研究及探讨。
Learn the fundamentals of competitive marketing strategies based on creating value for customers.
解释基于为顾客创造价值的竞争营销策略的基础。
In this paper, based on the market, we use Game Theory to build marketing value-net to help enterprise make (right) decision and make total strategy.
从搞好市场营销的要求出发，对博弈论在创建营销价值网、帮助市场挑战者正确决策、科学选择总体进攻战略等方面的应用进行探讨。
At present we believe strengthens based on the customer value marketing management is the hospital establishes the long-term competitive advantage under the new competition pattern essential action.
目前我国医院行业的整体管理水平面临入世后市场竞争愈加激烈的局面，强化基于顾客价值的营销管理是医院在新的竞争格局下建立长期竞争优势的必要举措。
The study of the consumer value based on brand community is the key element to make brand community marketing success.
理解基于品牌社群的消费价值是品牌社群营销成功的关键。
Finally proposes based on the customer value service marketing combination strategy.
最后提出基于顾客价值的服务营销组合策略。
As is based on this multi-game situation, the writer put forward the concept of regional brand management, which is mainly composed of brand value assessment, regional marketing and crisis management.
正是基于这种多方博弈态势，笔者提出了区域品牌管理的概念，包括区域品牌价值评估、区域营销、区域品牌危机管理等重要内容。
It is also necessary for BZD to formulate the marketing strategy based on the customers' value by thinking of both the environment and the company's own situation.
最近一年来的实践也进一步地证明了，制定一个切实可行并具有指导意义的基于顾客价值的营销战略，对BZD公司是非常必要的。
Then the value of services marketing is illustrated based on the status of logistics services.
随即，结合物流行业服务营销的现状，说明了服务营销的价值。
Then the value of services marketing is illustrated based on the status of logistics services.
随即，结合物流行业服务营销的现状，说明了服务营销的价值。
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